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The largest Turkish investor in the UK, Beko PLC, has announced it will sponsor the terrace pavilion at UKTI’s British Business Embassy at Lancaster House.
The British Business Embassy is expected to generate £1bn in benefits to the UK economy by showcasing the best of UK innovation to top UK and international business, and government leaders.
Sponsorship of the pavilion will take place across the duration of the Olympic and Paralympic games, as the Global Investment Conference on July 26 will kick off the showcasing.
Following the conference a series of 17 high-growth sector and country days with thousands of prominent UK and international businesses registered to attend.
Levent Çakıroğlu, President of Koç Holding Consumer Durables Group and CEO of Beko PLC’s parent company Arçelik A.Ş., will be attending the Global Investment Conference, joining 200 global financial and business leaders, Government ministers, investors and policy makers.
Ragip Balcioğlu, Managing Director of Beko PLC, announcing the sponsorship said: “As a UK-based company, Beko is proud to be supporting the Government’s Olympic trade and investment initiative. This activity is part of the company’s commitment to work closely with the British Government to increase trade and investment ties between the UK and Turkey.
“This sponsorship comes at a time when the Beko brand in the UK continues to go from strength to strength. We feel very honoured that Beko has been accepted by British consumers and become one of the leading white goods brands as a result.
“We are now the market leaders in washing machine, refrigeration and freestanding cooker categories and we take great pride in the UK awards we have received for innovation, quality and distribution.”