Speech by David Newton, managing director of Nova International.

The ‘Great’ brand was developed by David and Brendan Foster to bring a new branded dimension to a traditional events led market place, something that had been instilled in David during his years at P&G.

David will discuss:

•           The benefits of a brand in an events led market

•           Putting the customer first

•           Developing and packaging rights

•           Increasing rights values

•           Economic Impact

•           Competitive Advantage

•           Database and Social Media activity

•           New market penetration and international development

•           The future, post Olympics legacy - opportunity or threat

If you are interested in attending this event, please follow this link: http://www.ncl.ac.uk/nubs/about/events/item/CW.

This event is part of Newcastle University’s annual Convocation Weekend.

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