Research shows that on average twice as many people are told about a bad customer experience than they are about a good one. The phrase ‘a complaint is a gift’ is a great example of how negative feedback can help an organisation to identify and rectify its short comings. Often customers don’t complain they just tell others who then give your organisation a wide berth. This course supports delegates to understand how complaints can be turned to an organisations advantage to create lifelong brand loyal advocates.

#North East