In difficult economic times resources are limited, so a more intimate understanding of the profile, needs, wants and motivations of consumers are all key factors in targeting the right products to the right consumers. Thus providing outstanding customer service, as well as providing the foundation for marketing and communication plans.

This workshop will explain and demonstrate some of the techniques and resources available to help in gaining a greater knowledge of consumer buying habits and how they can be used by small food and drink businesses to increase their sales and improve their marketing and communications.

A practical demonstration of the tools that are available to small businesses, including related information from FARMA (the National Farmers’ Retail and Markets Association) and how these can be used to develop sales and marketing for different customer groups and markets, this workshop will help any rural food or drink business looking to increase its sales or provide better customer service.

This programme has been developed for small rural food and drink businesses looking to develop their business.

These workshops are part funded through a Landskills Training project which enables us to keep the cost of attending the workshops down to £30 per person per workshop (including light refreshments).

 Please contact Paul Mayfield (Scottish Agricultural College) on 07825 552220 or Jo Atkinson (Taste North East) 0845 456 2340.

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