Use Video For Cost Effective Promotion
A picture can say a thousand words but for many a video says even more so why not make a special web video explaining what you are offering?
Webpage video has been proven to be one of the most effective ways to grab the attention of potential customers - in fact, it’s the world’s fastest growing medium. With millions of websites out there you need to capture the attention span of consumers in seconds and an embedded video can really help make you stand out in today’s online society.
‘Sounds expensive’ I hear you cry! Well it doesn’t have to be, as there are many firms on the market providing an affordable, expert service. Plus, the money you spend on a good video could end up saving much more money which you might’ve spent on other, less cost effective advertising tools.
While the costs of establishing a permanent retail location can be steep, kiosks and temporary spaces offer an easier way to get a foot in the door with no massive spend or long term contract.
The upfront investment for a kiosk or a cart ranges from just £2,000 to £10,000, much less than for a dedicated retail space and deals are usually renewed every month up to one year depending on the location.
This arrangement makes it easy for entrepreneurs to experience it for a few months and if it isn’t working walk away at a minimal expense.
Lease Your Employees
Employees are usually the single biggest expense to a business but there are several ways to keep this cost flexible and at a minimum.
Why not try employee leasing? This involves turning over your workforce to a professional employer organisation who then lease them back to you, saving substantial cash on employee benefits.
Rather than paying for employees who sit idle when business is slow, you could also consider using temporary contracts to cut your cloth accordingly depending on demand for your product or service.
It is also worth noting that you can save on payments such as national insurance if you hire independent contractors – although you need to check the specifics thoroughly with HMRC or risk facing penalties.