Footwear retailer Charles Clinkard is the latest store to conform to modern trends and introduce a new mobile commerce site in recent weeks. 

The new mobile site has been designed and developed by North East based Visualsoft, and has been optimised for smartphone users.  Those who visit www.charlesclinkard.co.uk on their mobile devices will be automatically redirected to the mCommerce platform, where customers can browse and buy from the wide range of shoes and accessories.

The site provides easy navigation through Clinkard’s wide range of products, utilising a clean and simple layout, with detailed product images and descriptions. The Charles Clinkard mobile site compliments the desktop version of the site perfectly, and with an online marketing strategy to promote the new mobile site, Clinkards are sure to benefit from the latest addition to their commerce portfolio.

The move into mCommerce comes after recent research highlighting the popularity of mCommerce, with more and more people are choosing to do their shopping online with the easy use of smartphone shopping apps and mobile websites.

According to eDigitalResearch, figures of people buying products via smartphones has grown by 20% since June 2010, showing that mCommerce is quickly becoming an essential part of any company’s business strategy, and that smartphones are a vital accessory in today’s modern lifestyle. Every week more than 11% of smartphones users are making purchases on their mobiles. With this consumers are now expecting more from their mobile phones than ever before. 

Similarly, research conducted by MEF has found that almost 91% of consumers in the UK have used their mobile phone to take part in some form of mCommerce activity in recent months.

Richard Bendelow, Director at Visualsoft eCommerce says ‘It’s vital for companies to keep up with the latest consumer trends when selling online, and mCommerce is a step in the right direction for those looking to expand into new markets, especially in the months leading up to the Christmas period’.

 For more information on how your business can benefit from the mCommerce solutions offered by Visualsoft, contact them today on 01642 633604.