The WWF are looking to the mobile market to raise funds for conservation work.

In partnership with London charity mobile firm, Digital Spring Mobile, the WWF have launched what is claimed to be the first UK mobile network aimed at generating fund to protect wildlife.

The network targets environmentally aware consumers, as 10% of the net revenue from all call, text and data usage on the service goes directly to the charity.

WWF’s Communications and Fundraising Director, Tobin Aldrich said: “Most people use a mobile phone; by using WWF Wildlife Mobile customers can save money on their mobile bill whilst generating funds for WWF to help safeguard the natural world – it’s a perfect win-win.

“Innovation in mobile fundraising is key. Not only does WWF Wildlife Mobile give us an unrestricted revenue stream, it also provides us with a compelling new channel through which to communicate with both existing and potentially new supporters.”

Robert Jolliffe, co-founder of Digital Spring Mobile, added: “The Mobile market is worth over £15bn per annum and we’ve seen a significant increase in the demand for products and services that deliver genuine social or environmental benefits.

“Now is the perfect time for charities to tap into this market and we’re absolutely delighted to be working with such an innovative organisation as WWF. The power of the brand and its resonance to ethical consumers makes WWF Wildlife Mobile an exceptional fundraising proposition.”