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Pinterest: how it can benefit your business
Posted by Urban River on 18 Mar 2013
Heard the name? Well Pinterest is one of the fastest growing social networks and more and more businesses are joining the community and building Pinterest into their Social Media strategy. If you’ve yet to sign up to Pinterest, here are a few reasons to show how it could benefit your business…
So, what is Pinterest?
Pinterest is an online tool for collecting, organising and sharing beautiful things you find and love on the web. A pin is an image you add to Pinterest from a website using the Pin It button and a board is a collection of different pins. Think of the old cork noticeboards that used to adorn kitchens everywhere.
How will it benefit your business?
Pinterest provides your business with the opportunity to showcase your work, tell your story and increase your reach through appealing imagery. You can pin images of products, infographics, designs, hints and tips and various other things which will inspire and engage visitors.
The main benefits of Pinterest for business are the following…
In a report published by Shareaholic in 2012 it revealed that Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined. That’s a massive amount of traffic! As Pinterest popularity grows it will continue to drive a huge numbers of traffic to websites so it’s well worth considering joining.
Pinterest is growing at an extremely fast rate and is drawing in highly engaged users. Pinterest gives you the opportunity to build a community and interact with potential customers. Use it to engage users by asking questions and linking to other social media sites. You can also grow your community by seeing what people have pinned from your site and browse feeds to see what is popular and trending.
Pinterest is fab for Search Engine Optimisation. It is a huge social network that has a good domain authority and there are lots of opportunities to implement SEO as Pinterest is a site that is regularly indexed by search engines. Some tips for image search engine optimisation are to pin your own unique images, use target key words in filenames and individual pin descriptions and to pin quality photos with great visual appeal.
Although other Social Media sites do give you the chance to humanise your brand, on Pinterest you can really personalise your brand and perhaps more so than other sites. Use stunning images to visually display what your company is about and showcase your best assets.
Is Pinterest for you?
Pinterest might not be right for all businesses. It’s important to look at what you want to achieve and decide it Pinterest is going to be a useful tool for you. If it’s not, that’s fine, there are plenty of other tools you can use to promote your business suitably. If you think it will be useful though, set up your profile, tell your story, show how your business is different and start inspiring pinners on Pinterest today!
Need some help to do it? Give Urban River a call on 0191 423 5688.