Hat-trick of client wins for Trafford digital marketing agency

Trafford Park-based digital marketing agency, theEword, has secured a hat-trick of client wins with CDP Corporate, Imperative Training and Active Energy Direct.

The agency will handle the firms’ online presence over the next 12 months.

A bespoke integrated search marketing campaign will be developed for each company, combining technical SEO, PPC and content marketing strategies. The SEO campaigns will aim to increase the companies’ visibility to search engine users, while driving online traffic and increasing bottom lines.

Managing director of theEword, Daniel Nolan, said: “CDP, Imperative and Active Energy Direct are extremely passionate and highly motivated companies. We believe we have the technical knowledge and industry know-how across each distinct sector to deliver cost-effective campaigns that will strengthen their digital footprint.

“theEword has achieved significant success in the last couple of years and we’re committed to building our client base across a wide range of sectors to allow us to deliver an informed level of service to any business.”

James Parker is managing director at Alderley Edge-based wealth management company, CDP Corporate, which provides wealth, tax planning and insurance solutions to a range of high-net worth individuals across the UK. He said: “Around 50 per cent of new business is generated via accountant and solicitor referrals.

“However, the remaining 50% comes through our website, which is why our online presence is incredibly important to us.

“theEword has supported us as we heavily revise and update the website, improving results enormously. We’ve built up a great relationship with the agency, which has quickly gained our trust, as such, I can see us working with them for many years.”

Manchester’s Imperative Training is a nationally-accredited provider of courses in health, safety and fire to brands such as Sainsbury’s, Shell and Starbucks. The company is the UK’s largest independent supplier of first aid training.

Creative and marketing manager, Emma Lloyd, commented: “We chose theEword because it is very visible within the industry and works with great brands. At pitch stage, we were confident that the agency had a great understanding of how it could help us grow – theEword is a specialist! “

Business energy broker, Active Energy Direct, provides energy to businesses of all sizes across the UK. Operating in a crowded marketplace, it understands the importance of SEO in order to ensure it stands out from its competitors.