Manchester City power up with latest US signing

Manchester City have entered into a new partnership with Gatorade.

The club signed a multi-year agreement to make the US drinks brand their Official Sports Nutrition Partner.

Under the deal, City’s sports scientists will work closely with the Gatorade Sport Science Institute (GSSI) to help their athletes optimise on health and performance.

Additionally, the first team will use Gatorade’s portfolio of sports fuel products and equipment during training sessions and on matchdays, while the company’s brand will feature on LED boards at the Etihad Stadium.

Damian Willoughby, senior VP of partnerships at City Football Group, which owns MCFC, said: “We’re delighted to be teaming up with a global leader in Gatorade.

“Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself. Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field.”

He continued: “Gatorade is a globally recognised brand with a fantastic relationship with competitive athletes in the United States and all around the world.

“After a successful Manchester City US pre-season tour in Summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.”

Gatorade’s head of global marketing, Anuj Bhasin, commented: “Gatorade is excited to partner with Manchester City, to help fuel City athletes to perform at their best through the latest sports fuelling innovation.

“We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximize performance through customized sports science services.”