Getting Your Brand In Front Of The Right People
When it comes to SEO strategy it is essential to consider the importance of digital PR and outreach.
Once you’ve created the best piece of content ever to grace the world you need people to see it and that’s when digital PR and Outreach comes into play. With the right outreach and digital marketing strategy, we can work with Editors to place those content assets on relevant websites and magazines and, indirectly, increase customer conversions and web traffic.
News hacks, stats, data visualistions and industry commentary are just some of the tactics we use at Flow Digital to gain unpaid online coverage for our clients that helps their SEO campaigns to achieve good results.
We’ve built established relationships with Editors which are built on trust. We’ve done that by becoming useful to them as a source of news worthy material. It’s all part of a brand building exercise we go through at Flow.If your prospects keep seeing your brand pop up when they are looking for info, and you provide that info, they will begin to come to you directly because they’ll see you as a thought leader in the industry and a brand they can trust.
Link building and brand building boosts referral traffic, increases performance in the SERPs, established your company as an authority in the industry and encourages indirect customer conversions.
Gaining links is an essential part of your SEO campaign, but it’s also a good way for getting you higher up the SERPs. As part of our link building services, we consider the MOZ DA (Domain Authority) of the site. A backlink from a high domain authority site (80-90) is worth its weight in gold. Essentially, the link tells Google your brand is important and, as such, you experience the benefits – increase in your DA, move up in the SERPs etc. As part of our outreach services, we also consider the page level rank. This includes the likes of trust metrics, the quantity of linking root domains, anchor text distribution and the spam score of the websites.
At Flow, we achieve relevant links using a number of outreach tactics. Some are more straightforward than others and the best ones (The ones which involve SEO PR and Outreach activities) usually do require a great deal of creativity, collaboration and execution.
In simple terms, there’s a pyramid of importance. At the bottom of the pyramid and, essentially, the foundations are the basics. The likes of gaining directory listings are important. Similarly important are chasing brand mentions and asking for a link and cleaning up broken links. These are relatively quick and easy to implement, with more time coming in as we move our way up the pyramid.As we move up then comes content creation, collaborations etc.They do require more time, but provide more worth.
If you sell or stock external products, you must ensure you are listed on the site producing the product. This can vastly expand your reach and, similarly, revenue. Another part of our digital marketing service is to crawl competitor sites and discover where their stockist/supplier links are coming from, and aim to replicate them.
Using press releases is a more traditional form of outreach. They work very well online as they enable us to target publications in your industry, regarding events, specialist products etc. Similarly, you can provide websites with updates on your company.
Placing unique content on high DA websites is a high level method (sitting towards the top of the pyramid) of link building. If you can craft a piece of content unseen in your specific industry, backed by trusted stats, the potential for links can be be very big.At Flow Digital, we offer content placement as part of our link building services, looking to feature your company on relevant sites.
If we spot Editors asking for industry quotes or ideas, our team work to provide the necessary information.There are various tools we use in order to do this, such as Gorkana and Response Source.Both help us gain valuable contacts to later approach with unique ideas.
With clear SEO benefits, an online PR ‘publication first’ approach can help your brand receive respect and admiration in your industry. Once you’ve proven your knowledge and integrity, there is also the possibility of indirect customer conversions. Content that targets your potential customer base shortens the distance between those people and your products.
As Google becomes more adept at reading blogs and looking for keyword spamming the implementation of the tactics at the higher end of the pyramid are becoming very important.