2020 Predictions: The evolution of technology in business

Over the past year, we have seen plenty of new, emerging technologies and a rise in their adoption across various industries. As companies are looking to future-proof their operations, the reliance on technology has become more prevalent than ever - after all, it has the potential to make our jobs run smoother, make our time more efficient and keep costs down. Research has even estimated that digital transformation spending will reach an enormous $2.3 Trillion in 2023.

With this in mind, we’ve asked some key leaders across the tech space about where they’ve seen the most change in recent times, as well as how they expect to see digital transformation evolve in the year ahead for different areas of business:

Keeping connections strong, even from afar: Peter Arvai, co-founder and CEO at Prezi

“The modern workplace is no longer limited to the confines of a traditional office building. This of course has many benefits, but as work culture evolves to be more flexible and remote working becomes the norm for many, there is added pressure to ensure the right tools are in place to ensure effective communication is not sacrificed as a result.

“This is particularly important when we consider that over a third of UK workers still crave ‘human connection’ when working. As such, we expect a rise in adoption of video technology in the coming year in a greater effort to ensure seamless communication across the workforce.

“The benefits of using video communications go beyond just improving communication, though: when coupled with graphics and text, they can also dramatically enhance engagement levels for business leaders presenting from afar, which is particularly important for those looking to scale up and expand globally in the next twelve months.”

Simulated environments will help in schooling: Andrew Goff, Director at ONVU Learning

“There’s a case for augmented reality and virtual reality to become sustainable within schools. Larger schools will find more opportunities to use AR and VR, and smaller schools will struggle to find the economy of scale. Renting solutions will become more common as the solutions mature and prove value within education.

“Wider and higher definition screens will come to market and enable more interaction and engagement from the class. Wide span technology whereby a whole class can come to a wall and interact with the content will become a more seamless classroom tool.”

Analytics adoption becomes the norm: Alan Jacobson, Chief Data and Analytics Officer at Alteryx

“For all different types of business, survival in 2020 and beyond will firmly depend on who is more digitally savvy and able to take advantage of the data assets they have within the business, as well as those they can acquire and combine. Those who apply intelligence to satisfy the needs of the customer better than their rivals will pull ahead dramatically.

“As a consequence, those being outpaced will begin to apply analytics too. Those businesses stuck in the wastelands of missed opportunities due to a lack of analytics will evolve, and analytical processes will be as much a part of the average business user’s palette as email, CRM or their HR software.”

Driving sales through AI: Vinay Ramani, Chief Product Officer, Pipedrive

“Prospecting, which means assessing the quality of a potential customer, is one of the biggest challenges in the sales process. In 2019, we have seen software in the form of chatbots begin to make the first contact with leads and gauge the customer’s interest on behalf of the sales teams.

“Moving into 2020 we expect that chatbots, alongside other artificial intelligence solutions, will play a far greater role in aiding salespeople. Chatbots are just one example of how innovative technologies are reducing the burden of menial tasks for workers and enhancing their existing processes through AI-generated insights. In light of these benefits sales organisations, as well as those in wider industries, are increasingly recognising that AI has the potential to reduce costs and drive efficiencies. In 2020, we expect that this trend will only continue as enterprises recognise how much technology has to offer their respective use-cases.”

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