Flexible staffing app secures £3m funding to develop machine learning tech

A firm specialising in on-demand staffing has secured £3m investment in its latest funding round.

Rota has secured the multi-million pound funding in a round led by London investment firm Puffin Point.

Launched in 2015, Rota specialises in on-demand staffing through its app, which uses algorithm and machine learning to match workers to clients.

The firm plans to use the investment to enhance its current proposition and develop its self-built technology.

Stephen Segel, CEO of Rota, commented: “The funding round will enable us to continue our high growth, increase our revenue and client expansions, marketing and further enhance our market leading technology. Rota will also move into additional flexible staffing verticals in 2020.

“We remain as ambitious as always to build our business to exceed our clients’ high service and technology requirements and our candidates receive opportunities, training and engagement.”

Cameron Ogden at Puffin Point added: “We are incredibly excited about the team at Rota, who have shown consistent performance as they have built out their platform.

“We believe the industry is ready for Rota and we see huge growth potential in the business model.”