Digital marketing agency levels up with new Leeds United partnership deal

A Leeds-based web and digital marketing agency has pledged further commitment to its local Premier League club with a new partnership deal.

Ascensor has scaled up its sponsorship investment with Leeds United Football Club to become a platinum digital partner.

Founded in 2007, Ascensor specialises in web design, e-commerce solutions and digital marketing across a range of sectors.

The firm, which has seen 90 per cent growth since 2015, relocated to new premises on Gelderd Road near the club’s home ground of Elland Road earlier this year.

Ascensor’s sponsorship investment includes pitch-side LED signage, providing brand exposure during televised games across Sky Sports, BT Sports, Amazon Prime Video and LUTV televised home games for the 20/21 season, as well as highlight shows including Match of the Day.

Ascensor MD Andrew Firth explained: “As existing sponsors of Leeds United, we had already committed our sponsorship to the club as a Silver Digital Partner, before the club’s recent promotion to the Premier League.

“As a lifelong Leeds fan, I’m thrilled by their promotion and what it means to the fans and the city. Their premiership place makes our business involvement with the club all the better, as our brand will now reach an even larger audience.”

Andrew continued: “Sponsorship is an excellent way for us to engage with fellow sponsors, fans, existing clients and new customers who will see the Ascensor’s brand association.

“Leeds United is not only the biggest brand in our city, but a huge brand globally. Our increased sponsorship also helps us stand out amongst competitors, we’re the highest profile digital agency associated with the club.”

Stuart Dodsley, Leeds United’s head of commercial, added: “Ascensor have been a long-standing partner and supporter of Leeds United and we are delighted they have extended and enhanced their sponsorship of the Club for the 2020/21 season.

“By upgrading to become a platinum digital partner, they have increased their presence, to showcase their branding exclusively on the Club LED across the global platform the Premier League provides. We look forward to continuing our established relationship.”