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Inside The Istem Centre, Preston

Shining a light on the North West’s thriving education sector

by Rebecca McCormick

When I started in the role of North West regional sales manager for Bdaily I knew, as a Mancunian now living in rural Lancashire, that the region has a lot to offer. But, having spent the last two months meeting with business people far and wide (the North West is bigger than you think!), I am amazed by the wealth of talent that is thriving here.

It’s easy to see the bright lights of Manchester and Liverpool that are leading the way in innovation and long term economic growth, but it’s not just in these behemoths that I’ve found entrepreneurial spirit and healthy business activity.

From the fantastic staff at the recently opened IStem Centre at Preston’s College ensuring their students are employable learners, to a business community in Wigan piloting a scheme to provide support to military veterans, I’ve had the pleasure of meeting people that are genuinely passionate about what they do and equally committed to making a difference.

The Istem Centre is particularly interesting in providing project based learning that prepares its students for the world of work. It’s a great example of how education and industry can work together to ensure that courses are future proofed and graduates have the skills to play an active part in the economic development of the region.

We are fortunate to have nearly 100 further and higher education centres across the North West and the vital synergy between business and the education sector means that we are developing effective problem solvers AND good communicators.

With initiatives like these taking place on my doorstep and beyond, I think I’d best get used to getting amazed!

Here at Bdaily, we work alongside organisations to help spread the word about these fantastic partnerships across the North West and nationwide. Combining our knowledge of the region’s thriving economy with our digital marketing expertise, we are able to give exposure to these institutions and showcase their offering to thousands of engaged business people on a daily basis.

Feel free to drop me a line at rebecca.mccormick@bdaily.co.uk or give me a ring on 07740 743508