Bdaily Insider Behind-the-scenes blog from the team at Bdaily.

Awesem

Interview: Sem Tolentino, Creator of Awesem Travels on life as a micro-influencer

by Samantha Sadler

I’ve recently been delving into the topic of micro-influencing and exploring how the new-age marketing kids on the block are shaking up digital campaigns. My main aim is to find out how effective using a micro-influencer can be for product promotion and strengthening brand profile. My initial view was that this tool was indeed a force to be reckoned with, an opinion which was mirrored last month when I spoke to three Newcastle businesses who are using micro-influencers in client campaigns. As…

Continue reading
Blogger generic image

How Newcastle-based digital agencies are generating value from micro-influencer application

by Samantha Sadler

Micro-influencing is the hot topic in marketing and communications strategy right now. A cheaper alternative to traditional celebrity endorsement, brands as big as Adidas are using smaller influencers to help popularise their products. A micro-influencer is essentially a social media user and/or blogger with an engaged following and reach. Although an official definition is yet to be defined, it’s safe to assume that users who have between 1,000 and 100,000 followers fall into the classification. In an attempt to fully understand the…

Continue reading
Social Media Logos on An Art Background
©

The rise of the micro-influencer: Modern marketing we can’t live without?

by Samantha Sadler

Advertising consumption is forever-changing. As we’re inundated with lists of the latest marketing trends, we scramble to implement the most innovative, unique tools on various platforms to better showcase our brands. With print advertising sales expected to fall by 15-20% this year, we’re increasingly switching our attention to all the opportunities digital can bring. For instance, we’re throwing money at Google and Facebook for adverts at such a rate that they’re now expected to rake in almost half of the…

Continue reading
Webinars

How webinars can help you raise the profile of your business and engage with a global audience

by Samantha Sadler

In the ever-changing world of digital marketing, we’re constantly inundated with new ways to communicate with our audience. Social platforms that we’d associate as being predominantly used for business to consumer (B2C) advertising and leisurely browsing (Snapchat, Instagram.etc) are now becoming a useful tool in a business to business (B2B) context. The rise of the ‘micro-influencer’ and celebrity endorsements are exposing audiences to advertising on a much more personal level. It’s becoming increasingly easier to communicate to a mass audience, which…

Continue reading
The multi-channel experience is essential for UX

5 quick ways to improve user experience

by Bdaily Digital Marketing Team

User experience (UX) is one of the most important aspects of any business that has an online presence. Defined as the overall experience of a person using a website, UX’s core principle is how easy or pleasing the website is to use. In essence, as a business looking to build its brand image, everything you post and everything you implement should focus on creating the best and most complete user experience. Creating value for the user will give them a reason…

Continue reading
Sunrise over Liverpool
©

Industrial Strategy: What’s in store for the North West?

by Richard Bell

The Government has been relatively quiet on all things Northern Powerhouse since last summer, when former PM David Cameron stepped down following the EU Referendum and Theresa May took the helm at Whitehall. But all that changed this week with the unveiling of the Government’s Green Paper, Building our Industrial Strategy – the beginning of what looks like a new drive for more government intervention in UK industry. Rather than outright replacing ex-Chancellor George Osborne’s plans for a Northern Powerhouse, Westminster appears…

Continue reading
Time to talk scaleups 2016

The launch of Bdaily’s Webinar Series

by Samantha Sadler

On the 29th November we are launching our Bdaily Webinar series, with ‘Time to talk scaleups’. Focusing on the North West, we’ll be exploring the scaleup debate with three influencers from the region that are supporting the region’s scaleup landscape. You may have noticed that our editorial team are turning the spotlight towards scaleups in a new series, where we will be investigating and researching these high growth, small firm businesses and their impact on the economy. Our first webinar will work…

Continue reading
Social media propels your business forward in a number of ways

10 Ways Your Business Benefits From Social Media

by Bdaily Digital Marketing Team

Social media has encompassed, engulfed and entertained people internationally for the last decade. The likes of Facebook, Twitter and Youtube have dominated the social world and have a large share of the 2.3 billion people who are actively using the various forms of social media. For shrewd businesses the existence of social media has projected them to the forefront of their industries, whilst other, let’s say, less-adaptive businesses have watched as their rivals overtook them. At first, many said it will…

Continue reading
Branding really does boost your marketing bravado

How Branding Buffs Up Your Marketing Bravado

by Bdaily Digital Marketing Team

With more and more businesses competing for online traffic, custom and engagement, the influence and importance of branding has become crystal clear to market leaders across the globe. Simply posting content for content’s sake isn’t enough, to stand a chance of rising above the noise your brand has to be unique, bold and more importantly it has to resonate with your target market. But a brand does more than simply increase your earning potential. A good brand creates a community of people…

Continue reading
How Email Marketing Can Build Small Enterprise Branding
©

Creating a successful email marketing campaign

by Samantha Sadler

Email marketing campaigns are great for capturing your audience’s attention and, whether you want them to register for an event, sign up to your website or purchase your product, they can be a brilliant way to make them take action too. In December last year, we blogged that email marketing was back and stressed the importance of ensuring your e-shot was suitable for mobile and tablet users as well as desktop, and highlighted the advantages of using email marketing to communicate…

Continue reading
Video is taking over the world!

6 Reasons Video Is Taking Over The World

by Bdaily Digital Marketing Team

At the end of each year, marketing experts will predict what marketing techniques, strategies and platforms are going to take off in the new year. One very predictable marketing device that has exploded in 2016 (well, it exploded years ago but is continuing to do so) is the use of video and multimedia. Stats show that social video generates 1200% more shares than text and images combined. There’s no wonder social giants like Facebook, Twitter and Instagram are all focusing their efforts…

Continue reading
Ants - the greatest tag-team champions ever

Smarketing - The Sales And Marketing Tag Team Champions

by Bdaily Digital Marketing Team

Sales and marketing teams are key cogs in your business and without them you’d struggle to both make money and make potential clients aware of the great work you are doing. However, in many organisations there can be a cavernous gap between these two crucial teams with both operating independently of each other despite them being two sides of the same coin. Notoriously both teams have competed with each other. But this is 2016, a time to forget about all of that…

Continue reading