Bdaily Insider Behind-the-scenes blog from the team at Bdaily.

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Top ten tips for creating a quality Members’ News article on Bdaily

by Samantha Sadler

Did you know thousands of people are now taking advantage of Bdaily’s Members’ News Section- a professional platform for you to post your business-related content? Whether you have a bank of content ready to publish or you have that one great business piece that you just need to share with the world, read our top ten tips on how to fine tune your publishing. 1. Headline Your headline should be concise, eye-catching and interesting enough to make someone want to read on…

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Useful tips for creating evergreen content

by Samantha Sadler

If you’re involved in marketing, SEO or if you’ve set yourself up as a regular blogger, you will have heard of the term of evergreen content. Possibly one of the, if not the most, essential piece of content to include on your site to ensure that you’re getting an ongoing, regular stream of traffic that keeps those visitor stats looking pretty. Essentially, evergreen content continues to stay relevant long after it’s published, making it the perfect addition to any publication. Evergreen…

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Five digital display advertising tips

Five digital display advertising tips

by Gary Cochrane

Digital Advertising is one of those things you’ve either heard great things about or bad. One thing is for sure: when digital display advertising is done well and it’s on the right platform for your prospective customers to see, it can lead to a successful online campaign that gets results. Everyone has their own ideas of how to do this, their own preferred way and how to apply it. Even those involved with digital advertising always have ideas on how to implement…

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Bdaily editorial update: our team, outlook and plans

by Jamie Hardesty

I don’t know if it’s because I’m getting older but time seems to be flying by at the moment. With two months of the year almost over already, it seems befitting to update you all on current Bdaily editorial goings on. Our Team Fellow Geordie and lover of content Mr Billy Wood joined the editorial team last month. Billy is managing our self publishing and members area as well as pushing on with projects in London. Billy has hit the ground running…

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The importance of video in digital marketing

by Bdaily Digital Marketing Team

At Bdaily, we believe in the power of digital. Using digital marketing and social media, we’re now able to communicate with anyone, from anywhere, and at any time. However, the digital landscape is not without its pitfalls. How often do we grow tired of an automated direct message on Twitter or an ‘exclusive’ sales pitch on LinkedIn? While digital presents us with a tool of connectivity like never before, personal relationships and genuine interaction can often be compromised. When applied irresponsibly, digital…

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The return of email marketing

by Bdaily Digital Marketing Team

In the shifting environment of digital media, it can be hard to keep track of marketing trends. Here at Bdaily, it’s our job to keep an eye on what’s what in digital marketing and ways in which we can ensure our clients get a headstart in business in the new year. Email marketing has experienced somewhat of a resurgence. The growth of people using their mobiles to read emails, and therefore consumer content, on-the-go is undeniable. A report from email marketing…

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So… what’s this ‘Brand Loyalty’ all about then?

by Gary Cochrane

Brand loyalty, probably a term often bandied about a little too often these days and I guess it means something different to each individual or business. For me, it means staying loyal to a particular brand because they’ve gone that extra mile for you. Those that know me, will never try to contact me on a Sunday during a Grand Prix no matter what time of the day. The reason? I’m a huge Mclaren F1 fanatic, obsessive, freak, call it what you want and…

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Immersed in code: My brother was one of many attendees enjoying CoderDojo North East this weekend

When Jamie met Coderdojo: Introducing a different kind of family fun

by Jamie Hardesty

I’ll be honest, I’ve never been the greatest at coding and web development. Ok, that’s not entirely true. When it comes to coding and web development, your nan could probably give me a run for my money! My little brother on the other hand, he’s a whizz at it. So, with me being eternally on the lookout for fun, big-brotherly activities - as opposed to the Orwellian dystopian kind of course - I was really lucky to stumble across Coderdojo on…

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Innovators Assemble! Calling on all entrepreneurs

by Nick Hill

Are you a budding entrepreneur trying to get yourself heard? Do you think your business offers something unique and innovative? Then prove it! Over the past eight months I have taken great pride in shining a light Yorkshire’s most unique, creative and successful SMEs, but no matter how innovative a business is, I can’t discover them all on my own. Therefore I am calling on all entrepreneur/startup companies, who think they have a fascinating story to tell, to contact me and find…

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Me as the Blue Bandit in an event for start-ups

Why we superheroes need a good marketing strategy

by Colin Garcia

We are all superheroes, therefore we all need our own marketing strategies. The word “Superhero” is defined in Cambridge Dictionaries as someone who “has special strength and uses it to do good things and help other people“. In addition to that, we know that he/she has the abilities and the passion to fight villains and solve problems. While there aren’t any freakish villains and evil robots around (hopefully there never will), people do have an array of everyday problems not only in…

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  FHP operates from a new, custom-built 28,000 sq ft unit on Neptune Energy Park in Walker and emplo

Newcastle subsea firm acquired by Royal IHC

by Jamie Hardesty

Newcastle-based offshore, marine and subsea technology firm, Fraser Hydraulic Power (FHP) has been acquired by Royal IHC, for an undisclosed sum. FHP, a family-owned business, which has been established for over 30 years, has grown into an international operation with more than 60% of its products being exported. IHC operates in the UK from Stocksfield Hall, Northumberland, designing, building and supplying specialist equipment for the offshore oil and gas, submarine telecoms, and renewables industries. It has a worldwide network of support from…

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My time as North West correspondent

by Richard Bell

When I joined Bdaily in July as North West correspondent, I came on board with a vague sense of wanting to give SMEs a voice and champion the region’s startups. Being a good business news journalist, to me, means finding the right balance in the scope of the stories published - giving coverage to big PLCs in the region, such as Amec Foster Wheeler and Eddie Stobart, while at the same time reporting on the more personal startup success stories I…

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