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Durham brewing startup wins deal with supermarket chain one month after launching
Posted by Jamie Hardesty on 20 Mar 2017
Durham-based Autumn Brewing Co., a new brewing firm specialising in the production of gluten-free beers and lagers, is making an impressive start to life winning a deal with supermarket chain Booths.
The North East startup’s ALT BREW range, which features a Bavarian Style Pilsner and an English Pale Ale, will appear in the beer aisle across 18 Booths stores in the North West and Cumbria including Fulwood, Windermere, Settle, Keswick and Penrith.
Peter Briggs, Founder of the firm which officially launched one month ago, said: “We’re thrilled to announce that our ALT BREW range will be appearing on the shelves in Booths.
“To have our beers stocked in such a well respected supermarket chain so soon after our launch is very exciting and it’s a sign of great things to come!
“While Autumn Brewing Co. is dedicated to producing high-quality, great tasting beers using naturally gluten-free ingredients, our ALT BREW range is aimed at all beer drinkers - not just those who observe a gluten-free diet.
“Which is why the ALT BREW beers will be positioned in the Craft Beer section rather than the FreeFrom section of the Booths stores. We hope our brands will wow beer drinkers in the North West.”
Pete Newton, Beer Buyer at Booths, added: “We’ve built our reputation on sourcing great quality, unique produce. We understand that in order to stay ahead of our competitors we have to keep sourcing the very best products to delight our customers.
“Stocking the ALT BREW range in our stores has enabled us to expand our craft beer offering, giving beer drinkers a unique alternative to barley based beers. We are sure this will be welcome news to all craft ale drinkers - especially those who observe a gluten-free diet.”