11 Oct



Amazon?s loss leader

Posted by on 11 Oct 2012

In a recent interview, Amazon boss Jeff Bezos, restated that the latest Kindle would not make the company a profit.

It’s an interesting move, and one that seems to have largely worked for Amazon as consumers head for the company’s own digital content on their cheaper Kindle. At least that’s the intention.

Is the cheaper price-point necessary though? As far as I’m aware, the Kindle isn’t a comparable product to the likes of the iPad, and doesn’t seem to compete on functionality. Perhaps you have successfully marketed a loss leading product in your business? Let me know in the comments below. 

Read more in these areas:

Sponsored Content
Gone Fishin’ - How small businesses can stay secure when they temporarily close

According to one poll, 76% of small businesses avoid taking…

Looking back, Looking forward – Year one

There was a full house at the Everyman Leeds to…

BioHub at Alderley Park named Best UK Life Science Incubator at OBN Awards

BioHub at Alderley Park, operated on behalf of Manchester Science…

Businesses invited to put their head in the cloud

Businesses in the region are being invited to join a…

Sponsor your content →