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EliteSingles enjoys user growth and rebrand
Posted by Editorial on 09 Jun 2016
EliteSingles, an online dating service for professionals looking for long term relationships, has seen UK user year-on-year growth figures of 37% in Q1, coinciding with the company’s rebrand in March.
The global rebrand saw graphical and user experience improvements to the website and app, as well as significant improvements to its "Wildcard" function, which enabled users to enjoy more potential matches every day.
The decision to rebrand came after two years of solid growth for the dating business, which is currently growing at a rate of 25-30% each year. The site receives on average 215,000 new member sign ups per month across all its English speaking EliteSingles platforms, with 100,000 from the US, a further 40,000 from the UK and 20,000 monthly sign ups in Australia.
Jeronimo Folgueira, CEO of EliteSingles, says “As our business rapidly grows, we want our brand to better reflect our positioning and to stick with our target audience. By adopting a more modern, friendlier, green logo we hope to increase our appeal among our core demographic of university-educated professionals as well as emphasise our commitment to delivering the best premium online-dating experience on the market. Together with the redesign of our mobile app, we want our new more-recognisable brand aesthetic to embody the combination of assurance and excitement our users feel when they join EliteSingles.”
Launched in 2013, EliteSingles is the leading dating site for professional singles looking for long-term relationships. The site’s average user is aged between 30 - 45, with the majority (85%) university educated to at least a Bachelor degree level. All profiles on the site are manually verified and, using a sophisticated algorithm, users are matched based on their education and profession, as well as their personality.
For more information, visit www.elitesingles.co.uk