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Emma's call centre calling

A senior market segment manager for a global company has given up her jet set job to help local businesses find their perfect employees.

Emma Cordiner from Gateshead has spent the last 12 years working for Akzo-Nobel, the international paint company based in Gateshead. Her job has taken her all over the world including Vietnam, China and the USA. Now however, Emma has given up the jet set life to start her own business - a call centre recruitment company named after the Alaskan National Park, Denalli.

Although the call centre business is new to Emma, her management skills and experience in business have helped her in her new venture.

Emma is acutely aware of the demands placed upon the call centre business including 20% to 30% staff attrition rates and a general dissatisfaction in the way that call centre recruitment is handled by some of the larger recruitment agencies.

“I want the best quality people for my clients,” said Emma. “By interviewing everyone myself and personally managing the application process from start to finish I believe I can find the best people to recruit. I’ve seen some excellent examples of good customer service when I’ve travelled abroad. I want to replicate best practice and ensure that the bad parts are not a feature of the recruitment process with Denalli.

“This is a brand new start for me. I’ve just got married, left my job and moved into new offices at Doxford Park Sunderland, it’s been quite a year so far!”

This was posted in Bdaily's Members' News section by Ruth Mitchell .