Partner Article

North East firm proves digital media's worth

The recent successes of a North East digital media company have seen it expand from headquarters in Durham to field offices in Ireland. SA Screen Media has been impressing clients such as Google, Microsoft, Nokia and Disney with its approach to outdoor advertising, which uses Mobile Digivans and Streetscreens.

The company’s success has enabled it to expand from its Durham headquarters into offices in Belfast and Dublin.

SA Screen Media has seen most of its work commissioned by London-based agencies, but is now looking to develop its North East market.

Scott Anthony, MD of the company, said: “SA Screen Media is proud to be from the North East. “As a region, the North East is known for its innovative nature and willingness to embrace new technologies, but in the past, some North East companies have shied away from using digital outdoor technology. A reason for this could be that it is not perceived as being measurable.”

The company uses its outdoor channels alongside data capture and mobile marketing techniques, in order to best measure the results of any campaigns.

Scott Anthony said: “We are now able to use GPRS and Bluetooth technologies to enable consumer data capture and device tracking, in order to demonstrate exactly how many people are engaging with the brand and to present a compelling return on client investment. This is absolutely vital in today’s climate, and for the reputation of our industry.”

For more information on SA Screen Media, visit www.digivans.co.uk or call Scott on 0191 384 5789.

This was posted in Bdaily's Members' News section by Ruth Mitchell .