Partner Article

Giant shoe visits Tees Valley

A giant shoe will be making its way across Tees Valley this summer as part of a campaign to promote the area’s tourism attractions.

visitTeesvalley - the area tourism partnership - is urging people to ‘Do Something Different’ this year as part of their 2009/10 marketing campaign, launched at Middlesbrough Music Live on Sunday 7 June.

The ‘Do Something Different’ campaign employs a shoe theme to promote Tees Valley as an events-led destination, hence the appearance of the 2-metre-tall footwear. Press and TV advertising will also feature shoe themes, along with visitTeesvalley’s revamped website.

In addition, TFM radio and a host of media partners, including the Evening Gazette, Hartlepool Mail and Northern Echo will be working with visitTeesvalley to launch a competition to find the ‘face of the Tees Valley’.

Julia Frater, Head of visitTeesvalley, said: “Throughout our extensive research, it became increasingly clear that the unique personality of the Tees Valley was not being fully utilised in our marketing activity.”

The new marketing campaign focuses on the likes of Hartlepool Dockfest, Take to the Tees, Odin’s Glow and the Stockton International Riverside Festival.

Julia continued: “I believe we have a campaign which not only illustrates the true character of the Tees Valley but sets the area apart as a North East visitor destination with the vision and creativity to attract regional, national and international visitors.

“As the Tees Valley looks to welcome up to one million visitors when it hosts the Tall Ships Races in Hartlepool in 2010, tourism is playing a growing role in the future of the local economy.

“We are confident that the varied and creative approach of the ‘Do Something Different’ campaign will capture the imagination of potential visitors to the area as well as residents of the Tees Valley.”

For further information on events and attractions in the Tees Valley please visit www.visitteesvalley.co.uk.

This was posted in Bdaily's Members' News section by Ruth Mitchell .