Partner Article

Sales Tip - Ask For More

ASK FOR MORE

Word of mouth recommendation is a fantastic way to build your business because as I have said previously what other people say about you is more believable than what you say about yourself. Testimonials are a great form of recommendation however the best form of recommendation is the word of mouth referral.

The reason referrals are the best and most effective way of winning new business is that someone is basically saying “Speak to these guys as they have provided me with a great service”. In words “Speak to these guys as they could help you as well”

However getting referrals is not one of our strong points. We all agree that we should ask for more referrals and we all claim that we are asking for referrals however the truth is, including me, we could be better at getting quality referrals.

So this is a refresher for me as well as you and if you try it I will as well!

So here is what we can do over the next few weeks to generate some new referrals

• Contact some of your previous customers and contacts and let them know that referrals are a great way of growing any business and you are no different. Then ask a simple question “Is there any one you know who could benefit from your services?
• Ask for referrals at every opportunity, ask at face to face meetings, ask over the phone and also ask via emails. In fact I have never tried this before so I might give it a go by asking for referrals on twitter (not sure about this – I will have to think about it a bit more!)
• When you get a referral thank every introduction you get from a contact by sending a thank you letter, card or email
• Then when you win some new business from a referral send a reward to the referee in the form of a gift, something of value or if it is appropriate money
• Once you have started keep promoting your business by implementing a referral process via emails, phone calls and meetings.

Start small by look at generating one new referral a day and build up the numbers if you need to.

So to finish off this week’s tip referrals are a great way to build any business and I am no different so do you know of anyone who would need sales training from me?

NEW SERVICE FOR THOSE COMPANIES THAT CAN’T FIND GOOD SALES PEOPLE

On another note I am looking to start a sales academy that will train some suitably motivated unemployed people that will after the three week course have the right skills, tools and attitude to start a career in sales and have a great chance of success.

If you are looking for some new sales staff or have been put off by a bad experience but still need to grow your business by employing a sales person contact me as I am sure we will have some great candidates for you.

Also if you are looking for a sales person but don’t know how to go about getting the right one please contact me and I can point you in the right direction with a few tips.

SALES SKILLS

You can learn new sales skills and we are here to help you by offering not three but four options to gain new knowledge.

Option One - Take a look at our sales book of the week click here

Option Two - Our Free 7 Ways to Increase Performance, Profits and Sales sessions for more information click here

Option Three - ‘10 Sales and Marketing Activities that are free to implement’ mini sales course delivered direct to your inbox. To register click here

Option Four – We have released new dates for our Autumn sales training courses that include ‘Sales Training for Small Business’ click here for more information

If you have any current sales issues or you can’t feed good quality salespeople please contact me to see if I can help. Call me on 0191-2267366 or email me michael@arrowsales.co.uk

This was posted in Bdaily's Members' News section by Michael McMeekin .