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Top 4 Technology Obstacles to Video Marketing

In the age of competitive marketing companies are ransacking their brains for newer and more innovative ways of catching the customer’s attention, and online video marketing is the new buzzword in advertisement campaigns. For large corporations with paid advertisement departments it is not much of a problem. But small businesses and novice entrepreneurs find it difficult to make out the proper approach. Surveys indicate a whopping 44% find just the technicalities associated with Video Marketing overwhelming.

FOUR MOST COMMON TECHNICAL CHALLENGES, WITH POSIIBLE SOLUTIONS -

1. Length of the Video

A short video may even fail to generate any interest while a long video clip might bore a client and may be closed halfway through. So it is important to make the video clip length optimum, and not maximum. Ideally it can be anywhere between 90 seconds – 3 minutes depending on the content. Shum information overload, keep it as simple and succinct as possible with a twist or two thrown in stimulating curiosity.

2. Hosting the video

It is easy to get confused on where to host the video once it is shot. You can host it on your own website or on third-party websites like Vimeo, You Tube, Wistin, Brightcode etc. If you don’t have a specific target audience in mind you can go for free hosting services on You Tube or Vimeo. But if you are looking to customize and control your video’s reach it is better to avail of Wistin, Brightcode or Vimeo Pro wherein you have to pay a subscription amount. But if you have the technical skill and the time required for it, self-hosting is actually the best option as it also generates revenue for you.

3. File Transfer Protocol services

File Transfer Protocol or FTP is a program which enables you to move files from one computer to another. So once you have recorded your video you can transfer it to the host website using FTP. FTP Clients can be downloaded from the internet and they come with instructions. Also there are many web pages that give simple directions on how to upload and transfer.

4. Quick Response coding

Keeping your content updated is one of the best ways of achieving great SEO. If you are already hosting videos on your own websites you can use QR Codes to take the marketing forward. Customers only need a QR Code reader which can be easily downloaded on most Smartphones. Scanning the code with it will direct them to you website or video link. It is set to be the future tool of online marketing and you should try to avail of it asap.

Online video marketing is here to stay. The sooner your advertisement strategies to fully take advantage of it, the better it will be for your business.

About the Author

The above article is written by Shane who is associated with Test4Prep as their freelance columnist. She loves to explore new advancement in technologies and refers to check this: 640-554

This was posted in Bdaily's Members' News section by Roxanne .