Miranda Dobson

Bdaily talks SEOs with Steven Parker from Mediaworks

There are good guys and bad guys in all walks of life, and when Bdaily spoke to Steven Parker, Business Development Manager from Mediaworks ahead of the Marketing the Art of event on 20th November, he told us how it was in the world of SEO (Search Engine Optimisation).

SEO is a way of marketing a business or organisation online using links between websites to optimize search terms that draw people an online platform. Steven told us about how companies can use this to their advantage, and how to avoid to usual pitfalls.

“Google has made a lot of major updates in recent times which target low quality content- this doesn’t mean badly written stuff, although it often does- it can mean that content is amplified out through poor quality sites and then duplicated”

“What’s been happening is there’s been a rise of unscrupulous websites. The poor SEOs create 20,30 or 40 blog sites, which anyone can do, and then use links between them to create a network. Google can bring down these networks by disregarding these false links.”

“We’re more frequently seeing companies wasting money with poor SEOs, and more firms coming to us for a rescue after they’ve been penalised by Google. These bad sites are the types of people that are giving SEOs a bad name.”

“At Marketing the Art of event, I’ll be giving advice on how to do good SEO. I’ll be talking about how to clean up a link profile, how to spot if you’ve been penalised by Google’s SEO changes, how to move forward out of penalisation, and how to differentiate a good link from a bad link.”

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