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Win an advertising campaign in the region's taxis

We’re putting you in the driving seat this month with the chance to win three months of free advertising in 40 taxis.

Adhesive Media has launched The City Portal, combining innovative in-taxi screen advertising with a free smartphone app and website. The system uses state-of-the-art multimedia advertising display screens in taxis, which enable businesses to promote their brands and messages to captive audiences as they travel into the city.

The accompanying website offers downloadable discount vouchers, free online codes, a venue finder function, an events calendar and a ticket booking option. The free app lists local discounts and includes a taxi icon which can automatically call one of The City Portal’s registered taxi firms.

The system is expected to reach at least 110,000 people per month by combining in-taxi advertising with the website and app mediums.

The in-taxi adverts are displayed on 8-inch screens which are mounted into specially designed headrests. The screens, which use 3G technology, are set to timed playlists so that advertisers can target specific audiences, including early morning shoppers, the coffee and lunchtime trade, and evening visitors heading to bars, restaurants, theatres and cinemas.

Adhesive Media is also able to produce professional animated and filmed video adverts for customers, if they do not have a ready-made advert, at a fraction of the usual production cost.

The lucky winner will receive three months of free advertising on 40 screens, the app and the website, worth a total of £900, as well as the option of video production worth £400.

Richard Baker, director of Jesmond-based Adhesive Media which owns The City Portal, has spent two years creating The City Portal, and destination management and marketing agency NewcastleGateshead Initiative (NGI) was the first organisation to sign up for the service.

Mark Renwick of Newcastle-based Beagle Digital played a vital role in the website and app construction, and Uniquethinking is handing the PR and marketing campaign.

LA Taxis is the first Newcastle firm to feature the screens, having signed up 40 of its taxi cabs. The company hopes to expand into other UK cities in the future.

For a chance to win

  • Email with your contact details.
  • Enter ‘bdaily competition – The City Portal’ in the subject line.
  • Closing date for entries: 15 December 2012.

To download the free app, search for The City Portal on the App Store or Android Marketplace.

For more information about The City Portal, visit and follow @thecityportal on Twitter.

This was posted in Bdaily's Members' News section by Bdaily offers .

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