Partner Article

How online PR can promote your business effectively

When you are a teenager and you do something embarrassing, the news seems to travel at the speed of light. It is not long before the three individuals who saw your misfortune have somehow spread news of the incident throughout the entire school. News travels fast, but gossip travels faster.

As an adult, you can use this sociological phenomenon to your advantage. Grass roots movements would otherwise not succeed. Word-of-mouth marketing is still the most effective means of converting leads to sales. For this reason, press releases exist. In the digital age when more people get breaking news from social networking sites than from an actual news source, online PR is a necessity for any business. The following are some ways it can help you promote your business.

Syndicate news

Online PR is the fastest way to syndicate news about your company. The only place news travels faster than a school is online. News is read, forwarded, pinned, tweeted, liked and shared on Google+, each time reaching a broader audience. Promote the release of a new product, announce a new executive or invite your community to participate in the charity event your company will sponsor. Informing readers of the happenings at your business gives them an inside glance at your successes, morals and personalities. Consumers are much more likely to frequent a business they feel as though they know.

Increase brand awareness

As the news released by your company spreads, so does the awareness of your brand. The more positive news potential clients associate with your brand, the more likely they will be to have a positive response to your products and think of your brand when they need what you have to offer. Building brand awareness online has the potential to happen at an exponentially faster rate than traditional methods simply because of how easy it is to share the news and information. More awareness leads to better recognition, which leads to your brand being at the top of their list when they think about the products or services you provide.

More links to your site

This type of exposure becomes an exercise in multi-task marketing. As you work to get press releases out around the web, you are simultaneously building links back to your company website by including the link in each press release. Every time the news is shared, another link is built. Each quality link back to your website increases the chances of your site receiving a higher rank among the search engines. Both the links and the ranking will increase the amount of traffic visiting your site, which increases the number of potential customers who see your site, understand what you have to offer and purchase from your company.

PR takes the human tendency to talk about what has been seen and uses it as a marketing tool to promote a business, person or product. Online PR takes the phenomenon to an entirely new level digitally.

This article is provided by the PR specialists at www.prfire.co.uk.

This was posted in Bdaily's Members' News section by Jake Hall .