Member Article

PR agency wins businesses positive media coverage

Businesses are securing profile-raising coverage on television, radio and national newspapers thanks to a Warwickshire PR agency.

Springup PR, whose staff are former journalists, has recently won two of its clients editorial coverage on BBC television and radio, and another in the business pages of The Daily Express. This is in addition to coverage in regional newspapers and specialist trade publications.

Springup PR offers all businesses and organisations a no-obligation PR. This involves Springup PR discussing a company’s PR objectives and identifying how to meet them.

A PR brief, produced by Springup PR, then details a costed PR/media strategy, also including if necessary a tailor-made digital social media campaign. One of SpringupPR’s new clients is Coventry business, iAutoUK, the first independent car-servicing company to be franchised across the UK.

Springup PR has secured the innovative company, which specialises in the servicing of German cars, coverage in the national, regional and specialist trade press.

“We pride ourselves on being media insiders,” says Adam James, Springup PR’s director.

“This is what enables us to ‘see the story’ within a company that media editors are looking for.

“As former journalists we know how the media industry operates. We also know which journalists to contact at which time. This is our value, and what stands us apart from many PR agencies and consultants.”

“We’ve had some great recent achievements. Earlier in the year one of our care-fully crafted press releases resulted in a client getting blanket profile-raising coverage on BBC and ITV regional television, radio and newspapers during a weekend. It was a 3.8million audience. In addition there was all the permanent online coverage, which can be valuable for a company’s search-engine optimization.

“Some companies and organisations see real value for them to be featured on television, radio and in national newspapers, while others might have a niche target market and audience to reach. That’s also something we handle for clients. Every one of our clients has different PR needs. But all our campaigns are underpinned by a carefully thought out strategy,” says Adam.

Springup PR’s clients vary from large national corporations to social enterprises, charities, start-ups and entrepreneurs/businesses looking to expand.

Springup PR also operates a reputation/crisis management service.

This was posted in Bdaily's Members' News section by Springup PR .