Partner Article

The New Npower Blog Shows Content is King

The European energy giant, Npower relaunched its blog, which Marketing Week is as an example of how to really “do” social media and content marketing. Customers like to have information at their fingertips. The more information, the less questions they have, the more they trust a brand.

Social networks and blogging means that brands have a direct channel to customers. But, still, not a lot of them get it right. Which is why its good to see one who has got a unified strategy figured out.

Npower pulls in streams and content from Twitter, YouTube, Flickr, and LinkedIn. This is partly in response to the energy sector needing to be more transparent. British Gas and E.ON simplified their energy bills in order to ensure customers had an easier time understanding them.

The new blog is designed to be a “one-stop resource for both domestic energy consumers and SMEs,” according to a statement by the company. This is exactly how a brand the size of Npower ought to be using social networks and blogs. Customers need information, and they need it delivered in a simple easy to consume format. A blog, with links outwards and inbound from other resources will benefit everyone. In coming moths this resource hub will post “advice and tips on on saving money, energy efficiency and comparing gas and electricity prices.”

Ryan Holmes, CEO of the social media publishing platform, HootSuite, recommends allowing, even paying, employees of large corporations like Npower, to use social networks. For anyone already considering a content marketing plan this is something you should think about. Providing your staff do enjoy working for you. If not, Holmes suggests “it’s time for some serious soul-searching.” This helped HootSuite level hierarchies, which makes everyone feel like part of the team, and it will likely result in you conducting a more successful recruitment process.

For SME’s and large brands alike, your employees will be your loudest and most passionate evangelists. A McKinsey & Company report suggests using social networks this way could add a much as $1.3 trillion in value to businesses. Blogging, content marketing and social media engagement isn’t just for fun anymore. This can have a bottom line impacts on your businesses growth.

This was posted in Bdaily's Members' News section by Benjamin Kerry .