Partner Article

Proactive content marketing improves brand loyalty

Marketing isn’t what it used to be. New media and digital formats combined with the ‘mobile web’ phenomenon have transformed marketing in recent years. Content marketing is used by leading brand names around the world. Microsoft, Cisco Systems and John Lewis are just a few examples. In among the mix are SME and sole proprietor businesses in every corner of the world. Why? One simple reason – it works!

Content marketing cycle

Pretty much like any business plan there is a plan. The infographic above shows the entire lifecycle of a content marketing plan. From listening to consumer and buyer input through creating content, promoting content to measuring and evaluating the effectiveness of the entire plan, there is an action which moves the powers the cycle on. If your lost at this point your in the same position as hundreds of thousands of business owners and webmasters. It is at this point in time your best move is to engage the content marketing services of a digital marketing company such as Ocere.com.

Connecting with your targeted audience

Under the umbrella of content marketing there are many tools which enable business owners to connect in a two way dialogue in several different, but connected formats. Website content, mobile media, branded content, video content, images, infographics are just a few examples of ways in which you are able to drive home brand awareness and create customer loyalty.

However, content marketing isn’t direct selling, and shouldn’t be confused with direct selling. The website of the Content Marketing Institute has an interesting item, and extract for which appears below.

…“content marketing is a marketing technique of creating and distributing relevant and valuable content“…

It goes on further to point out that content marketing is an overall strategy which should be used to:

…“attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action“…

TV advertising and regular channels

With the advent of digital TV services, Sky TV and other services viewers (consumers) are able to skip watching direct sell adverts. In magazine adverts are getting smaller and less relevant. Advertising revenues in general are reducing worldwide as a result of the internet and the way in which it now permeates in virtually all facets of daily life.

Smart marketers and marketing agencies are fully aware that traditional methods of capturing consumers and imbuing brand loyalty are becoming less and less effective. Content marketing is the future; or rather it is the future now.

But the difference between content and good content is a wide chasm. Consumers are now extremely savvy. Consumers are online pretty much 24/7. Marketing content has to be fresh, memorable and intriguing (for want of a better word) enough to want to see more.

Now, if after all that you’re still confused but want a slice of the action, your best course of action is to contact a digital marketing agency and buy in to their expertise. The return on your investment will amaze (best adjective possible) you.

This was posted in Bdaily's Members' News section by Matthew Hanks .