Member Article

Pinkboutique.co.uk clicks all the right boxes

Online celebrity inspired fashion retailer, PinkBoutique.co.uk has experienced 100% monthly growth over the Christmas period, putting the company on target to reach an expected turnover of £1million in its first year of business.

With further development in mind, the customer centric company has overhauled its website to provide a more user friendly experience, and has already recorded over 15,000 site visitors since its relaunch on 14th January.

PinkBoutique.co.uk, brainchild of 24 year old journalism graduate, Alice Blackie, discovered a niche in the market for ultra-glamorous, yet affordable clothing to fashion conscious 16-30 year olds and has been bucking the trend with unprecedented rapid expansion since the company’s creation in mid-2012.

Fashion savvy Alice started the business part time as she worked in the education sector, using her love and knowledge of fashion and beauty industry to create the brand in keeping with the increased demand for a glitzy, glamorous look. Six months down the line, the North East company has recruited eight members of staff and has relocated to city centre premises in Newcastle upon Tyne.

The brand has achieved a loyal following through the use of social media channels, Facebook and Twitter with 36,000 fans and 10,000 followers respectively, and can include celebrity fans Holly Hagan and Charlotte-Letitia Crosby of Geordie Shore and TOWIE star Maria Fowler among customers. PinkBoutique.co.uk uses the medium to great advantage to maintain its high level of customer service and engages users with exclusive content, promotions and newly released styles.

Managing Director, Alice Blackie said,

“I have always had great ambition to set up my own business, and I am absolutely delighted with the success PinkBoutique.co.uk has had to date despite the current economy we are currently operating in. We offer celebrity inspired fashion at great value which isn’t always easy to find on the high street, with the overall aim to make customers feel confident and happy when wearing our items.

“The combined effort of our new website and the backing of my strong team will be a key partnership in enduring the expansion of the business, with the aim to offer loyal customers the product offering and high quality customer service they have come to expect.

“We pride ourselves on using home grown talent from our customer service department to our models which we hope to continue in years to come.”

This was posted in Bdaily's Members' News section by Pink Boutique .