Partner Article

Stampin? Up! Europe expands into two new countries

Stampin’ Up! Europe, a leading crafting company, has announced its expansion into two new European countries – Austria and The Netherlands. Bucking the current economic trend, Stampin’ Up! Europe has seen exceptional performance in its existing trading markets of UK, France and Germany, generating average growth of 80 per cent year on year for the last 4.5 years. This continued growth and demand for product has prompted the expansion into Austria and The Netherlands.

Paula Gorry, Business Development Manager, UK comments: “Our business model is flexible, allowing our demonstrators to enjoy our products as a hobby, and at the same time provides the chance to turn their hobby into a part time or full time career. Expanding our presence in Europe increases our visibility and opportunities for our demonstrators, allowing more people to connect with our brand. This is a wonderfully exciting time.”

Currently, around 5,000 Stampin’ Up! demonstrators are operating in Europe in three languages - English, French and German. Over the last few years, Stampin’ Up! has received increased demand from many customers, specifically in the Netherlands. The Dutch market has recently demonstrated considerable interest in purchasing the English product offering, and similarly the Austrian market has increased purchasing of the German offering. Stampin’ Up! will continue to operate in three languages and will not add the Dutch language. This decision has enabled Stampin’ Up to expedite the opening of operations in these two rapidly expanding markets.

The expansion into Austria and the Netherlands opens the Stampin’ Up! product range and business opportunity to more people than ever before. Under the current business model, product sales can only be made within each specific country by hosting home parties and other events. However, as part of the expansion plans, Stampin’ Up! will now allow cross-market selling and recruiting between the five European countries.

Axel Krämer, Managing Director Europe comments: “By removing the trading border controls we are encouraging cross-border selling and recruiting, enabling our demonstrators’ businesses to benefit from extended contacts with consumers in other countries.

“We are excited to offer even more opportunities to our demonstrators by empowering them to further expand their business. It is important to us that everything we do at Stampin’ Up! has a direct benefit for our partners.”

Stampin’ Up! continues to drive the crafting market in Europe. This latest expansion follows the announcement that the European product catalogue will expand to be aligned with that of the North American market, ensuring that all demonstrators have access to significantly more products.

This was posted in Bdaily's Members' News section by Paula Gorry .