Partner Article

Yorkshire businesses get pedalling for Tour de France

Business bosses from across Yorkshire have been learning about the economic boost the Tour de France’s Grand Depart - “Yorkshire’s Commonwealth Games moment” - will bring to the region.

Hosted at the Black Sheep Brewery Visitors’ Centre in Masham, the Welcome to Yorkshire roadshow event was attended by a full house of people interested to know more about how they can get involved with, and benefit from, the event.

The Tour’s fourth visit to the UK will pass through Yorkshire from July 5th to 7th, 2014. It is expected to generate in excess of £100m for the regional economy and be seen live by 2-3 million people, as well as being screened live in 140 countries.

Paul Theakston, Chairman of the Black Sheep Brewery, said: “The Tour De France is the world’s largest annual sporting event and is completely free for people to see, so it is a hugely exciting thing for it to be coming to Yorkshire. The route passes by the Black Sheep Brewery visitors’ centre and we can’t wait to be involved. Hosting the roadshow for Welcome to Yorkshire and seeing that enthusiasm reflected in other Yorkshire businesses has only added to the excitement and there is still more than a year to go before it arrives.”

David Shields, North Yorkshire area director at Welcome to Yorkshire said: “On average, people travel 135km to see the Tour. 95 per cent of people come to see the Tour with family and friends. The Grand Depart is Yorkshire’s Commonwealth Games moment, the size and the scale are huge. “

Businesses hoping to get involved can visit www.yorkshire.com/letour.

www.blacksheepbrewery.com

This was posted in Bdaily's Members' News section by Recognition PR Business Team .