Champagne becoming an everyday drink, says wine boss
Champagne is becoming an “everyday drink” according to the boss of a wine merchants that has seen impressive sales over the last year.
Bordeaux Index operates offices in London, Hong Kong, Singapore and Los Angeles and has reported over £5.3m of Champagne sales over the first six months of 2013.
The company believes the figures mark the onset of more indulgent behaviour among consumers.
Champagne accounted for 11.8% of the firm’s total sales over the last 12 months.
Bordeaux Index managing director, Gary Doom, said: “Up until last year, our previous best in Champagne was just below £4m in 2008, so this represents a major shift in focus for our clients. Consumers are viewing Champagne as an everyday drink to accompany good food, as well as to toast anything from a Wimbledon or Ashes victory to the arrival of summertime.
“BI attributes Champagne’s surge in popularity not only to its potential for immediate consumption after release, but also to investors’ thirst for portfolio diversity. The Champagnes left to age become scarcer, leaving the great vintages of the most prestigious Champagnes with genuine investment potential.”