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New image for Wirral shopping centre

One of Wirral’s most prominent shopping centres is to be renamed and given a new look as part of a £300,000 programme of long-term investment.

Plans have been submitted to Wirral council by management at The Grange and Pyramids Shopping Centre in Birkenhead for new signage and banners as part of a major rebranding.

The new look will be installed, both inside and outside, across the entire shopping centre site where more than £1m is being invested over the coming months.

When leading high street fashion chain H&M opens its 16,500 square foot store this auntumn, the whole site will become known as Pyramids Shopping Centre.

Derek Millar, commercial director for the centre, said: “I am very pleased and privileged to be leading Birkenhead’s shopping centre at this time because there is so much to feel positive about.

“The aim of the new identity and signage is to bring the shopping centre bang up to date, to modernise the look and feel of the shopping experience for the 14 million people who visit us each year and invest in the long term future of Birkenhead as a retail destination.

“It will also help to encourage new shoppers which means we can continue to build on the already strong and stable footfall we have visiting the centre.”

As part of the revamp state-of-the-art LED illuminated signs will be installed at the entrances.

There will be new signage at both the car parks and on canopies throughout the outdoor area with projection banners along the side of the shopping centre which faces onto the road.

This was posted in Bdaily's Members' News section by Simon Malia .