Member Article

Cheers for Creative - agency helping to build gin brand

Manchester based creative agency Love is working with Tanqueray, Diago’s award-winning gin brand.

The agency has created a new website to ‘bring the brand to life’.

Love’s brief was to create a design that would provide an optimal viewing experience for consumers across a range of devices.

Graeme Rutherford, creative digital strategist at Love, said: “Tanqueray has always been a benchmark of quality in the world of gin and premium spirits and the website was in need of a full rebuild to match this status.

“The existing site was built back in the days of Flash sites, so we were tasked with creating a fully responsive, fully content-managed site – something that would show off their beautiful bottles and serves to visitors on all devices.”

As well as pulling together the brand’s social media community, using Twitter and Facebook , the website homepage also showcases the range of Tanqueray products with serving suggestions and video footage.

The website is Diageo’s first responsive site for a single brand, with a localised version being launched in the UK, USA and Spain with a separate version for the rest of the world.

This was posted in Bdaily's Members' News section by Simon Malia .