Partner Article

Manchester digital agency revamps HMV site

Code Computerlove, the Manchester-based digital agency, has launched a new website for HMV.

The new site focuses on curation, content and editorial in an attempt to push HMV’s “experience and authority”. It is also integrated with HMV’s new digital music store, which launched last week, incorporating 30-second track previews into articles.

It replaces the temporary site used since the company fell into administration earlier this year.

The new site will be maintained by a fresh editorial team, with contributions from staff across the company’s 142 UK stores.

Caroline Pesch, heads of the HMV.com team, said: “As a hub for entertainment, a key element of the site is the sense of community and ease of use for finding local and relevant information.

“In addition to editorial features and reviews store staff can post their own picks and tipsbased on what’s happening on a local level. This is just phase one of the new site; as it develops we will be introducing lots more new and exciting functionality. The volume of content available will grow daily.”

Code has worked with HMV for several years and was behind the company’s last major web overhaul, in 2007. The new site will be rolled out internationally.

This was posted in Bdaily's Members' News section by Simon Malia .