Divine Chocolate visit2
Prior Pursglove College

Member Article

Divine Inspiration for Teesside students

Alistair Menzies, head of sales and marketing at Divine Chocolate Ltd, visited Prior Pursglove College in Guisborough to talk to students about the unusual business model he works in.

Business Studies students from Prior Pursglove were joined by interested pupils from Rye Hills School who are planning a trip to Ghana this Easter. Freebrough Academy pupils also attended to learn about social enterprises.

Founded in 1998, the Fairtrade company offers shares to the Ghanaian farmers who produce the cocoa used in the chocolate’s production.

So not only do the cocoa farmers earn an income when they sell their beans, they also earn when the company makes a profit. Therefore, as Divine Chocolate grows so will the incomes of the local farmers.

13 year old Jack Varey, from Rye Hills School, said: “It was interesting to find out about how Ghanaian farmers earn money.”

This was posted in Bdaily's Members' News section by Prior Pursglove College .

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