Member Article

Digital leaders set for second stage of debate on North East brand identity

Influential North East decision-makers from public, private and the academic sectors are set to come together to address the challenges and discuss the opportunities for the region’s brand identity, at the second Digital Leaders North East salon.

After its hugely successful first salon last month in Newcastle, Digital Leaders North East is holding its next salon in Sunderland to debate how a collaborative approach and a positive dialogue can be used to develop the North East’s brand.

Senior executives will come together to discuss how the region should promote its brand to attract further investment and whether there are too many conflicting messages being broadcast about the North East.

Gary Coyle, acting chairman of Digital Leaders North East and also the head of Escher Group (UK), said: “The last salon in Newcastle was a huge success, so I’m really looking forward to discussing a new topic and in Sunderland this time.

“It’s great to see that people from all sectors are passionate about the region they live and work in and are coming together again to discuss a way forward.”

The agenda and future topics for each salon are decided by a local steering group that will be representative across sectors and the North East region.

The salon takes place on Thursday March 13 at a central location in Sunderland.

Following the salon, networking drinks will take place at Bar Justice in Sunderland from 6.30pm onwards. Register to attend here.

Digital Leaders North East was officially launched in December 2013 and will serve as an independent focal point of engagement and resource network for individuals and organisations across the North East that are committed to delivering sustainable and innovative digital transformation.

This was posted in Bdaily's Members' News section by Tom Keighley .