Member Article

iRobot Builds Confidence with Premium Consumers Across Europe

iRobot, the pioneering robotics company and maker of the Roomba vacuuming robot, is increasing confidence and loyalty of European customers by introducing the trustmark to its online stores.

Trusted Shops is the leading service provider for secure online shopping in Europe and has already implemented the trustmark on iRobot’s UK store as part of its multi-channel strategy. Within this approach iRobot works with Witt UK, the distributor managing all other retail sales within the UK and Ireland.

The trustmark is being used in association with award wins, strong visual displays and an optimised checkout to provide an online environment that complimentsits physical stores.

iRobot will use this strategy to increase online engagement among consumers of its premium products.

“We’re in a unique category selling technologically advanced items that are new to the European market,” said Cyril Roger, EMEA ecommerce content manager at iRobot.

“Customers often make multiple visits to our stores, both online and off, before making a purchase, so it’s vital that every channel builds confidence.”

iRobot sits within a niche market so it is essential that products are clearly demonstrated to consumers via the retailers. Reading reviews online or in magazines is one part of the process, the other is experiencing the robots for themselves.

The complex and varied nature of the European retail regulations provided challenges for iRobot as it expanded across the continent.

Trusted Shops performed a website audit to ensure every aspect of the site was legally compliant in the UK, and after the successful UK implementation, this process is now being rolled out in in Spain, France, Germany, Austria, Sweden, Denmark and Ireland.

As part of its customer-centric approach, iRobot will also incorporate the Trusted Shops reviews system. These authentic reviews will provide customers with valuable insight into iRobot products and how they’re being used, as well as enabling iRobot to assess its service.

Philip Smith, UK Country Manager at Trusted Shops said: “iRobot is a pioneer in its field, establishing itself as a household name in the UK. It’s great to see the manufacturer leading the way for premium brands expanding across Europe.”

This was posted in Bdaily's Members' News section by Trusted Shops .