Member Article

Run your small business better: how to look big and win business

Over 1,300 small businesses start up each day in the UK meaning more of us than ever are doing it for ourselves, but how then are we to stand out in a crowded marketplace?

As any good entrepreneur knows, customer experience is king and that experience begins when a customer first encounters your brand. Looking and sounding like a bigger, more established business could be the key to fostering trust and getting more business to your door.

Website

First – and most importantly – make sure you have an engaging, user-friendly website that explains clearly who you are and what service or product you’re offering. Customers may have found you because they’re looking for something unique or because they’re dissatisfied with what’s on offer elsewhere – tell them how you can do it better!

Having an easy-to-navigate interface is also vital – there is nothing more frustrating than broken links or poor site structuring. Reassure your customers that you know what you’re doing by having a professional-looking website and you’ll be well on the way to winning them over.

Blog

A great way to establish yourself as a credible choice is to have a blog where you share your expertise. Showing your thought-leadership in your sector will undoubtedly encourage potential customers to take you seriously.

Testimonials

Have you had great feedback from customers or clients? Tell people! Ensure your website has a testimonials section where customers can share their positive experience of your brand – there’s nothing more persuasive than real customers’ advocacy!

Call Management

As a small business it’s likely that you’re short on both time and money, but the cost of missing or mishandling calls can be huge. Make sure you’ve always got it covered by using a virtual phone service. Virtual phone services will forward calls to your mobile so you’ll never miss an important call. You can also set an automated welcome greeting for customers, and choose a business number that will instantly make you look more reputable compared with a mobile number.

So there you have it, our sure-fire tips for looking and sounding like a big business to guarantee you small business success.

To wish you luck in your business, everreach has launched the first range of ’Good luck with your new business’ cards in collaboration with award-winning cartoonist Neil Kerber. Each card contains a two-month gift subscription to the everreach virtual phone service. To get your hands on a card and free trial visit www.everreach.co.uk

This was posted in Bdaily's Members' News section by everreach .