Member Article

Show your team colours: Soccer Aid markets branded products to boost fund raising for UNICEF

Soccer Aid, the major celebrity sporting event took place at Old Trafford shortly is boosting its charity fund raising for UNICEF by selling a range of specially branded products.

The range of scarves, shirts, wristbands, mugs and water bottles, all featuring the Soccer Aid and UNICEF logos, has been created, designed, produced and sold by Event! Merchandising, the UK’s leading event merchandise company. The range is available to purchase online and was also sold at Old Trafford on the day.

Two star-studded squads of celebrities and football legends represented England, managed by Sam Allardyce and assisted by Robbie Williams; and The Rest of The World, managed by Jose Mourinho, to raise money for the world’s leading children’s organisation.

The colourful range includes a wide variety of products designed to appeal to every type of consumer – whether they are a fan of the beautiful game or interested in the celebrities. Consumers can purchase the perfect souvenir of what proved to be a fun and memorable occasion as well support a good cause, with proceeds from the sale of these one-off products donated to UNICEF.

This iconic event is now in its fifth year and the previous matches, held at Wembley in 2008 and at Old Trafford in 2006, 2010 and 2012, raised over £12million in total for UNICEF’s work.

Event! Merchandising has over 30 years of experience and has provided bespoke merchandise and retail experiences at world class events including The Brit Awards, The Rugby World Cup 2015, Queen’s Diamond Jubilee and Crufts as well as working with brands such as Disney and Gucci.

The London-based company was an official licensee and event retailer for the London 2012 Olympic Games, having worked on designing the product range, supplied the staff, ran the epos and sold the products. Event! Merchandising is also official manufacturer and retailer for the Rio 2016 Olympic and Paralympic Committee casa Brazil Boutique.

Jeremy Goldsmith, managing director of Event! Merchandising, explains:

“With our experience of working with global and national events, we have a feel of which products appeal to consumers and how to provide them with the most relevant souvenirs for each event.

“The sales of carefully designed and selected merchandise can make a substantial financial contribution to the success of campaigns such as Soccer Aid, so we are pleased to be adding our expertise to such a valuable cause.”

Soccer Aid was held Sunday 8 June, and televised on ITV.

To view the range, visit: www.themerchandisingshop.co.uk/shop/SoccerAid.

For more details about Event! Merchandising, visit: www. eventmerch.com.

This was posted in Bdaily's Members' News section by Emma Ward .