Partner Article

StickyADS.tv announces exclusive in-text roll partnership with OMS

Leading German media group, OMS, selects StickyADS.tv as exclusive vendor for in-text video rolls

StickyADS.tv, the leading programmatic video supply-side platform (SSP), today announced a partnership with OMS, one of Germany’s largest media groups. OMS selected StickyADS.tv as a partner to benefit from video advertising in addition to their current offering.

OMS has more than 25 million unique visitors per month and this exclusive vendor partnership with StickyADS.tv will empower the company to provide in-text roll video advertising – an advanced format that allows video ads to be displayed within a text area without disrupting the user experience.

“With video advertising becoming increasingly popular amongst our clients, the advanced and premium approach of StickyADS.tv to in-text roll integration made the company a natural choice as an exclusive in-text roll video advertising partner for OMS,” explained Matthias Wahl, Managing Director at OMS. “This innovative format will allow our clients to provide creative, targeted and engaging video ads for their audiences.”

StickyADS.tv’s in-text roll video technology helps to boost consumer engagement and aid viewability. This is critical now that the IAB has set guidelines to determine that 50% of the pixels in any given advert are located within an in-focus browser tab in the viewable space of the browser page.

“Our innovative video advertising platform uses the latest technology, including in-text roll integration, which is very effective across multiple screens,” commented Marco Dohmen, Country Manager at StickyADS.tv. “We look forward to working with OMS – one of the largest and high-profile media groups in Germany – to deliver high-quality video advertising to their clients.”

About StickyADS.tv

StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany. StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 92 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment. With clients that include Yahoo Europe, large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens.

About OMS

OMS Vermarktungs GmbH & Co. KG is Germany’s leading national premium marketer of brands with high-quality curated content. The journalistic content and high user-site loyalty of more than 500 quality digital sites published by newspapers and radio stations all over Germany guarantee maximum advertising impact across the portfolio. OMS helps advertisers reach attractive target groups on all screens, all over the country, with display, mobile, video and cross-media campaigns. With total reach at around 25 million unique users per month (AGOF internet facts 2014-06), OMS is one of the top 10 display marketing companies in the AGOF ranking. OMS employs more than 40 employees at its Hamburg and Dusseldorf offices.

This was posted in Bdaily's Members' News section by StickyADS.tv .