Partner Article

Manchester United extends Asian banking deal with Maybank

Manchester United FC has confirmed a five-year extension of its partnership with the leading Asian banking group, Maybank.

The club says that the existing relationship will be widened, with Maybank’s status as ‘affinity partner’, changing, as the group becomes the club’s Official Retail Banking Partner in Malaysia, Singapore and Philippines.

This change will allow Maybank to dual-brand a wide range of its retail banking products, using United’s brand and imagery across their whole business - a first for the club.

Maybank will become the club’s first retail banking partner in the Philippines, adding to its existing partnerships in Malaysia and Singapore, which launched in 2011.

Exclusive prizes and incentives, such as signed shirts and memorabilia, as well as tickets to watch the team play at Old Trafford , will be incentives for fans to sign up to products bearing the Maybank and Manchester United brands.

Manchester United group managing director, Richard Arnold said: “We are delighted not only to have extended but also expanded our relationship with Maybank.

“Across Malaysia, Singapore and the Philippines the club has almost 22 million followers in these countries, all of whom can now take advantage of all of the products and services Maybank has to offer.

“We have had tremendous success with the five Manchester financial products available across Malaysia and Singapore and our fans have been able to win unique Manchester United prizes and experiences, bringing them closer to the club they support.

“Collaborating with Maybank is helping us achieve our ultimate goal of engaging with our 659 million followers on a global scale.”

Maybank, executive vice president, head of cards, Group Community Financial Services, Mr B Ravintharan said: “Maybank has a successful track record in partnership with Manchester United by offering distinct value proposition and unique football experiences to our customers in Malaysia and Singapore.

“We are now bringing these new opportunities to customers in Philippines with the launch of Maybank Manchester United Visa Credit Card, the first co-branded football credit card in the market.

“This card appeals to the massive sports fan-base in this country and will help us to grow this significant market segment and further entrench our leadership in the local credit card market.

“We are excited with the extended partnership as we’ll continue to grow and enhance our customer engagement by providing a wider range of seamless co-branded financial products in achieving our Group’s regionalisation strategy.”

This was posted in Bdaily's Members' News section by Simon Malia .