Member Article

Six-figure Pink Lady account low hanging fruit for Leeds’ MCG PR

Leeds-based PR firm MCG has been appointed by brand management firm Coregeo to its six-figure Pink Lady apple and Tenderstem vegetable accounts.

MCG won the six-figure account following a competitive pitch process and will handle national consumer and trade PR for the fresh produce brands, across traditional and social media.

Coregeo marketing manager Michelle Toft said: “MCG presented a truly integrated approach, demonstrating a clear understanding of our brands’ potential across traditional routes and social media channels.

“Their creative concepts were outstanding, but more importantly their execution was well thought-through and specifically targeted to deliver against each of our commercial objectives. We’re really looking forward to working with the team.”

MCG has offices in Leeds and London with a client list of national brands that includes Wasabi, Weight Watchers, Greencore, Peppa Pig and Star Wars ice creams, Damart and Vileda.

This was posted in Bdaily's Members' News section by Clare Burnett .