Member Article

Creative Marketing Services acquires goodwill of Paritus Marketing

Leeds-based advertising agency group, Creative Marketing Services (CMS), has acquired the goodwill of another Leeds agency, Paritus Marketing.

CMS has taken over the client contracts and recruited staff from Paritus, which recently ceased trading, to ensure smooth continuation of its clients’ ongoing marketing activities as well as support the services provided to established CMS clients.

Andrew Batty, managing director of CMS, said: “We are delighted to have reached an agreement which safeguards the jobs of Paritus staff as well as expanding the CMS team and the company’s client base in various business-to-business and consumer sectors.

“The arrival of new personnel supplements our creative, digital and offline services and Paritus clients will benefit from a larger team of specialist marketing consultants within a strong, well established and respected marketing agency with national media recognition and a 32-year track record of success and stability.”

“This an exciting period of expansion for CMS and we are looking to announce further key recruitments in the near future to support several recent account gains and the ongoing development of our portfolio for established clients.

“A recent independent survey of regional integrated agencies has again placed CMS in the top 40, so we are starting 2015 with confidence, enthusiasm and anticipation of further significant growth.”

This was posted in Bdaily's Members' News section by Robert Beaumont .