Member Article

SOS Children's Villages appoints Headstream for digital brief

Content marketing agency Headstream has been appointed by SOS Children’s Villages, the largest non-governmental organisation focused on supporting children without parental care and families at risk, to handle a multi-country digital lab innovation brief. The agency won the work following a competitive global pitch.

Headstream will be helping bring the organisation’s digital activity more in-line with the needs and expectations of its sponsors across multiple countries. SOS Children’s Villages sponsors are generally from an older demographic, the majority of whom have been engaged with the organisation for a number of years.

The agency will support designing a digitally-focused sponsorship servicing strategy with the aim of improving both the donor experience and sponsorship attractiveness.

Headstream will support the testing of new and innovative digital and mobile touch points. The agency will create localisation guidelines and toolkits for defined touch points, with initial toolkit due to be launched for testing in local markets soon. All solutions will be aimed at saving the organisation money whilst also providing sponsors with more information about the organisation and the child they are sponsoring.

Christoph Jünger, International head of Individual Giving at SOS Children’s Villages, said: “SOS Children’s Villages has decided to work together with Headstream on a multi-country product development project after the agency proved to have an excellent understanding of our business issues, particularly in the area of fundraising.

“The agency offered a spot-on analysis of market research findings that our project team had been collecting previously in Austria, Denmark, Germany, Norway and Sweden. They later turned these insights into simple, innovative and marketable ideas to digitise our donor journey. We are excited to be working with Headstream and are sure that the work of the agency will help us improve our donors’ experience.”

Kelly Moor, client director at Headstream, added: “This was a really significant piece of work to win, most notably because of the extensive agency list we were pitching against and the calibre of the organisation. Winning the SOS Children’s Villages brief represents a fantastic opportunity to deliver innovative ideas and work with an organisation that provides support to so many children in need across the world. Our work will help raise vital funds for such a great cause and enhance the experience of the sponsors who are so vital to the organisation’s work.”

This was posted in Bdaily's Members' News section by Alex Sampson .