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Exclusive Interview: Manchester e-tailer LittleBlackDress set for fashion revolution

Bdaily spoke exclusively to Nathalie Gibbins, the site editor at LittleBlackDress.co.uk about the journey the company has taken and where this exciting brand is aiming to end up.

The domain costing just £4.99, was bought by founder David Walter and three and a half years ago the site launched showcasing little black dresses from other sites.

As the viewers increased, the idea came to sell other people’s dresses and before long the site boasted over 80 brands of occasional dresses.

The aim now is to become the first place people go to when they’re looking for special occasion dresses.

The site has benefitted from £500k via angel investors and has seen both traffic and revenue double year on year.

In 2014 the site had a turnover of £600k and hope to break even in 2015, turning over a small profit in 2016.

Last year the site launched its own collection and a new collection is being launched in the next few weeks.

Nathalie said: “Internally we live and breathe the brand.

“We do champagne Fridays where we celebrate the weekend, we want women to look and feel fabulous every time they go out.

“We’re helpful with great customer service and it’s really important to us that our website is content rich, full of advice and inspiration, to give people a more special experience.

“We want to be THE place to go to find that perfect LBD.”

This was posted in Bdaily's Members' News section by Sophia Taha .