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Samsung launches eclipse-themed campaign for Galaxy S6

~~Samsung is taking advantage of today’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of the Samsung Galaxy S6 in the UK in print, social and OOH. The creative features the new Galaxy S6 eclipsing the sun, accompanied by the line ‘Next is all others eclipsed’, promoting the smartphone’s credentials as the most innovative handset available on the market. Ads will appear in a range of national newspapers including the Metro, Evening Standard, City AM, Independent and i. The creative will also be pushed out across Samsung’s social channels: Facebook, Twitter, Instagram and Vine. OOH activity will see the creative appear as an animated version on the Piccadilly screen and ten other portrait vertical media sites around the UK at the time of the eclipse. Cheil UK is responsible for coming up with the concept, delivering the creative, social and OOH activity. Press activity was planned by Starcom.

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About the Samsung Galaxy S6

Carefully crafted from metal and glass, the Galaxy S6 and Galaxy S6 edge blend purposeful design with powerful features. The Galaxy S6 edge, particularly, shows unique and outstanding beauty while also providing a solid grip and an immersive viewing experience with the world’s first curved display on both sides. Its glass body, made from the toughest glass to date, Corning® Gorilla Glass® 4, is available in an array of colourful jewel tones, including White Pearl, Black Sapphire, Gold Platinum, Blue Topaz and Green Emerald, which elicit a unique visual texture as it reflects natural light. This timeless design required first-of-its-kind glass crafting technology and unmatched quality control, setting the Galaxy S6 and Galaxy S6 edge apart from every other mobile device on the market. The premium device aesthetics deliver true value and are complemented by a totally new and lighter interface that greatly enhances usability and functionality. A refined and fully optimised user experience simplifies applications and offers features and settings in a more intuitive way.

This was posted in Bdaily's Members' News section by Alex Sampson .